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Online Marketing Trends to Look Out for in 2016

When you go into the online marketing industry it’s a little like Russian roulette. There’s always risk involved but if you keep up with the trends and take notes during your trial and error phase, you...

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What is the Cost of SEO in Houston?

SEO Will Help Your Business Grow Search engine optimization is a feature of the digital world that consistently remains effective strategy on an ever-changing virtual landscape. SEO helps give...

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Your Guide to Facebook Marketing

You’re maybe the owner of a large chain store or maybe even a new entrepreneur who has just started his or her online business, but you definitely need Facebook marketing. Facebook is a vital social...

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Social Marketing: Methods to Bring in Customers

No business can exist without customers. It is a constant challenge for companies to touch upon new methods to drive traffic to their websites or campaigns they are running via social media.With the...

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Social Marketing Ideas for 2016

2016 is upon us, and with it, there are more possibilities to once again taking advantage of the social market. New businesses are beginning to circulate and trend, requiring new strategies in order to...

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Which Digital Marketing Agency Is Better: Niche Or Full-Service?

For any company, it is of utmost importance that their online marketing layout is efficient and attractive. After all, today’s generation heavily relies on the Internet for just about everything. That...

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The Difference Between B2C and B2B Social Media Marketing

B2C and B2B Social Media Marketing Social networking sites such as Facebook, Twitter or even YouTube have changed immensely ever since their creation. They were made primarily for communication...

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21 Welcome Emails to Inspire Your Lifecycle Marketing

21 Welcome Emails to EnhanceYour Marketing Cycle Welcome emails happen to be as important to your marketing cycle as Daryl Dixon is to The Walking Dead. These soft spoken, seemingly low-impact emails...

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B2B Lead Nurturing for Beginners

How to Nurture B2B Leads As times are changing, everybody is so focused on staying ahead of the curve, and getting their marketing message across to their customers.Often times, in doing this, they...

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Advertisers Rejoice: Instagram Video Ads Now One-Minute Long

To begin with, Instagram had the option of fifteen-second videos for advertisers. These fifteen seconds were later extended to thirty seconds. Now, just in time for the Super Bowl weekend, the...

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Are Marketers Ready for the Cross-Device Super Bowl?

Millennials, Digital Shifts, and Super Bowl The first Super Bowl was held on January 15, 1967. That day marked the beginning of an era for the sports industry, leading to billions of dollars spent on...

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40 tips for Dramatically Better Emails

The Best Email MarketingPractices – part 1 If you are sending an email to a VIP then you obviously know their inbox is brimming with emails just like yours. So how do you get them to actually read your...

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Instagram Marketing Strategies Which Work all the Time

Name a brand which does not engage in social media marketing. Take your time and think; is there any you can think of? Probably not. Online marketing is crucial in this digital era, and a good social...

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Retention Marketing: Why You Need to Start!

Why You Need To Start Retention Marketing Today! In the world of online marketing it can seem like trends come and go within the blink of an eye. It is slightly ironic, then, that the latest of these...

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9 Ways to Keep Clients Loyal and Boost Your Client Retention

If, like thousands of businesses out there, you’re looking to turn the dial on your ROI and grow your business, you’ve probably been mostly focusing your marketing on client acquisition. More clients...

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OFFICIAL: Google to Stop Right Side Ads; What This Means for You?

Right-Side Desktop Ads are a Thing of the Past! Google is implementing a change in the AdWords marketing strategy that completely changes the game of online marketing. The removal of ads from the right...

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How to Make Your Newsletter a Success

If you’re reading this blog post, probably at some point you’ve asked yourself: “if newsletters are the answer to my marketing troubles like everyone seems to be saying, why isn’t mine working?” You...

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Should You Pay Attention to Vanity Metrics?

When things are going well and money is flowing into a business, flaunting your spreadsheets that are filled with green is great fun. Look at my page views! Look at my page Likes! It all feels like a...

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Content that Converts

Compelling content converts consumers online. Clear, concise copy provides an easy to understand read that will ensure your message gets delivered. But, you could write the most efficient copy for your...

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5 Ways to Deal with Negative Feedback on Social Media

We marketers are always striving for the biggest online presence. Having more Likes on your Facebook page or Twitter followers is great for business and building leads. But while it does help most of...

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